Tuesday, 11 January 2011

meet Janelle and Samone from Cake Ink...

Delicious. Scrumptious. Luscious! This is how I would describe our guests today. I would like you to meet Cake Ink. A lovely collaboration between two very talented masterminds, Samone, graphic designer and owner of Red Letter Studio, and Janelle, of Cupcakes by Janelle, and is based in Melbourne’s Bayside.

There is a huge emphasis right now on styling the perfect dessert table, having said that Samone and Janelle have executed every event to perfection. I’m head over heels over their amazing work, particularly the latest rustic Christmas dessert table. And did i mention that their gorgeous {Flamenco Rose Inspired Guest Dessert Table} was featured on Amy Atlas and if you think if you have seen at all, think again!

Janelle & Samone incorporate rustic Moroccan-style twist into their holiday gathering. Janelle said: We wanted to include some traditional sweets such as baklava, Turkish delight and sugar almond cookies along with some popular macaroons and a rich two tier chocolate truffle cake. This, my friends, takes the best of both worlds to a whole new level...

I would personally like to thank Janelle and Samone for being our {special guests} on MLJ blog today! Enjoy the interview xx

Tell us a little about YOU, the women behind “Cake Ink Events”?

We met through our ‘real’ jobs in graphic design and marketing, and became instant besties through our love of great design, fashion, styling and of course fantastic food! We found we worked well together and we had similar style and tastes, and the whole combination of themed cake decorating, dessert baking and stationery design just kind of fell together and became Cake Ink.!

When did you launch your blog/business?
Early 2010 sometime – it kind of just evolved and it’s hard to put an exact date on its starting point!

If you could describe your style in 3 words what would that be?
Clean, contemporary, bespoke

What was your inspiration for starting your own blog & who/what inspires your work?
We obviously inspire each other! We find inspiration all over the www – like trawling Amy Atlas’ blog or another fave is 100 Layer Cake. Magazines like Donna Hay and Inside Out; books too – design books and wedding stationery designers. Plus we find ideas for new flavour or colour combos in everyday things, like in-season flowers, a pretty new colourful dress, a great vintage find at the local op-shop, or just some mad idea for a new theme!

What is the most satisfying part of what you do?
Seeing it all come together at the end of the day when we download the photos from our camera and seeing that it really does look as pretty as we planned!

What was the most rewarding thing that has happened in your career so far?
Having our work featured on many great blogs and in publications is extremely rewarding, however we find nothing more satisfying than receiving wonderful testimonies from our customers. We feel privileged to have been a part of their special celebration or milestone.

Can you tell us your favourite handmade item you have bought recently?
Tea towels from Green Olive Textiles and a gorgeous hand made Mosser glass cake stand.

What are the secrets of running a successful blog? What are your long term goals?
Fresh content, great photos and the ability to inspire the reader are important. Our favourite blogs are those that encourage us to keep evolving and to think outside the square.
We’re aiming to launch a new website this year and, in doing so, shift the focus of our blog to become less of a promotional tool and more of a resource to our readers. We’d love to add things such as DIY tutorials, recipes, great finds and our sources of inspiration!
In the long term, we’re aiming to see Cake Ink. evolve from a web based business to a bustling shop front!

Name three brands you couldn’t live without? and why?
Callebaut, Canon and Lavazza. Callebaut chocolate makes the finest ganache for torting cakes, our camera goes everywhere with us and we couldn’t navigate a day without a good coffee.

Describe your perfect Sunday?
A sleep in, lazy breakfast of yummy eggs on toast and great coffee either at home or at a quiet beach-side café, a walk with good friends, and a relaxed dinner and a movie at home with the man. If only that were reality! Sundays are normally spent doing clean-up after a long photo shoot or a big party!

Tell us your favourite party theme/palette?
We love soft vintage looks at the moment and are currently working on a wedding with a gorgeous warm grey, white and peach colour palette. We’re also playing with big, bright and colourful florals. Moroccan-inspired prints and patterns in bright oranges, pinks, turquoises and refreshing whites seem to be popping up a lot in our work lately!

What is your favourite holiday destination?
Europe in Spring – shopping and gelati in Milan, Paris for the amazing sweet shops and exquisite packaging inspiration… the list is endless. Locally, you can’t beat a weekend away with the girls to the Mornington Peninsula for a visit to a day spa and some wine tasting!


post signature


  1. Love the work of these two ladies :)

  2. drooling, I love these things "picture perfect" I get a kick out of how lovely everything looks ~ great job ladies! Oh and those anchor cookies! Thanks for sharing!

  3. Wow!! Thank you so much for featuring us and for the kind words Vesna, we're absolutely thrilled! x


{it's always nice to hear from you}